The following Q&A segment is with PageMass founders Kirk Ouimet and Kyle Prier.

Q: What does your company do?
A: PageMass shows website owners how popular their site is, how strong their competitors are, and how to improve their web presence.

Q: Why does that matter and how do you make the world a better place?
A: Understanding how to promote your cause online, whether it be commercial or not-for-profit, is crucial to any 21st century business model. If your cause is to build a product, offer a service, or send a message that makes life better for people, we can help.

Q: Why is your company cool?
A: We gather and aggregate information about your website from millions of points of data using a distributed data mining system to provide real-time analysis and tell you how popular your website is. You can immediately use this information drive more qualified traffic to your site and make more money.

Q: What 3 lessons/observations would you tell other entrepreneurs?
A: 1. Find entrepreneurs that have already done it to be your mentors.
2. Be open to and embrace serendipity. Serendipity happens when you accidentally discover something fortunate while looking for something else entirely.
3. Involve customers in every stage of the product development process, from conception, design, and through production.

Q: Pick 5 people for your entrepreneur dream team (assuming you and your team were riding the bench)
A: 1. Josh Coates, Founder of Mozy
2. Stan Bassett, President of Top Ten Reviews
3. Dion Almaer, Co-founder of Ajaxian
4. Kevin Rose, Founder of Digg
5. Tim Ferris, Author of The Four Hour Workweek

Q: Which one pursuit? Golf, Basketball, Skiing/Snowboarding, Knitting, Mountaineering/Climbing, Bowling, Watching Grass Grow
A: Coding.

Q: Why are you an entrepreneur in Utah?
A: Utah is an excellent place to work on a high-tech startup – the state is packed with technically proficient people.

We look forward to LaunchUp #3 and hearing more about PageMass!