RawData: Q&A
To help you to get to know the companies presenting at LaunchUp #9 we asked each to respond to a few questions…
The following Q&A segment is with RawData:

Q: What does your company do?
A: RawData, with its advanced technology, does for traditional media what web analytics did for the internet. RawData, tracks exactly how the consumer moves through ALL media.
Q: Why does that matter and how do you make the world a better place?
A: Tens of Millions of dollars are spent in Radio and TV advertising, just in local markets. These spending decisions are based on questionable and often time inaccurate data. Add to that, each local market consumes media differently and those differences are not being measured in the current systems. At RawData we want to empower the relevant decision makers by collecting and reporting more accurate local data in a more cost efficient manner.
Q: Why is your company cool?
A: Media – we work with movies and music and the people that make all of it. Mark’s (all 4 of them) are entertaining as hell.
Q: What 3 lessons/observations would you tell other entrepreneurs?
A:1 – Not all money spends the same. Know who and where the money is coming from and what their motives are. Always remember there are a lot more funding sources than the popular groups, and mentors can and will work for FREE (w/out altering your cap-table).
2 – Terms are always open. Nothing is static, from rent to the terms of a potential investor. You can always ask for an item to be removed or even ask for more clarity on the motive behind a term.
3 – You can always find another job and/or other people to work with, the old fashioned, ‘No Asshole’ rule.
Q: Pick 5 people for your entrepreneur dream team (assuming you and your team were riding the bench)
A: Bus. Dev. – Ines Papert (sheer determination)
Sales – Obi-Wan Kenobi (You will buy…)
CIO – Yvon Chouinard (innovative and groundbreaking solutions)
HR – Shane McKonkey (the guy could spot talent)
CEO – Will Ferrell (people gotta laugh)
Q: Which one pursuit? Golf, Basketball, Skiing/Snowboarding, Knitting, Mountaineering/Climbing, Bowling, Watching Grass Grow
A: Ice Climbing
Q: Why are you an entrepreneur in Utah?
A: I enjoy good/fun people, dynamic environments, and solving big problems. As it turns out we have an abundance of all three here in Utah. Also, I have found a good group of kindred spirits that are into the same things.
We look forward to LaunchUp #9 and hearing more from RawData!
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